"He cuts down cedars, takes a holm or an oak, and lays hold of other trees of the forest, which the Lord had planted and the rain made grow..." - Isaiah 44
Saturday, April 17, 2010
Racer Darrell Waltrip endorsing the NASCAR themed Bible
A few posts ago I mentioned my new favorite Bible, the Stock Car Racing Edition. Here's a video endorsement from one of its "contributors." Just remember, you can't go wrong with Jesus on your pit crew.
From well before the advent of movable-type printing techniques, the Holy Bible has been a marketed object. This fact has only become more apparent in recent decades, with the rise of Bibles increasingly tailored to demographics and identity.
This blog explores the physical forms that Scripture takes, as it is presented to readers in various iterations as a printed artifact. Thus the phrase, "Material Scripture," describes a practice of inquiry that seeks to examine the culture of mass-market Bibles in North America by analyzing the Bibles themselves.
1 comment:
"The ultimate sponsor-- God"! @?!? Hrmph.
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